What You Need to Know About Building an Online Community for Your Business

Building an online community continues to be hot right now in the online business world. New Facebook groups are popping up every day, offering a paid membership to your audience could be a great, scalable business move, and group coaching programs are helping coaches leverage their time and help more people.

Offline communities seem to be resurfacing too, as we get more and more addicted to our tech and crave more real-life human interaction. Meet-up groups, co-working groups, clubs, and live events are not losing their place, even in the online business world.

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Why? I think Seth Godin says it brilliantly in his bestseller Tribes*:

“Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.” 

But while you might see building a community as a way to scale your business, and you might even crave a sense of community for yourself, creating, building, and managing a community isn’t for everyone.

There are specific personality types that build, lead, and manage communities exceptionally well, while other personality types struggle.

Before building your own online community, make sure it’s the right for you.

Don’t know your Marketing Personality Type yet? Click here to find out!

Here are the personality types that tend to lead and manage an online community exceptionally well, in their own unique ways:

ENTP, The Debater

As the Debater, you’re skilled at hosting discussions and Q&As, letting everyone speak whether they agree with you or not. You might consider hosting challenges within your community to bond members, catalyze action, and create loyal, lifetime fans.

INFP, The Mediator

As the Mediator, you often with a fire in your belly about what you’d like to change in the world and sometimes, you might feel willing to bring people together for that greater cause.

Watch out though – being exposed to lots of opinions on a subject you care about can be overwhelming so be sure to gather the right people and stand strong in your beliefs.

ENFJ, The Protagonist

As the Protagonist, your community could provide you a helpful platform to facilitate discussion and connect people. Use this platform to host talks and guide your community members to the next step.

Watch out though – your members don’t want to be preached to. Keep your talks conversational.

ENFP, The Campaigner

As the Campaigner, you’re the master at hosting and mentoring. You’re best at welcoming complete strangers into your space and having them leave as friends. You make them feel at home, while still inspiring and empowering them to go out and take action in the world.

ISFJ, The Defender

As the Defender, you’re the true Mama Bear, great at hosting a community where everyone is expected to support everyone. They not only lean on you, they also lean on each other.

Watch out though – Excessive complaining and victim energy takes the wind out of your sails. Be sure to curate people like you who are natural supporters.

ESTJ, The Executive

As the Executive, your best move will be to create a community for your affiliates and/or brand ambassadors. This will give them the opportunity to commune together and stay on the same page with you.

Watch out though – you might not appreciate everyone’s opinions coming at you all at once. You might consider having an ENTP co-host to keep everyone in line, while still feeling heard.

ESFJ, The Consul

As the Consul, you’re often the fun friend, great at bringing friends together and creating enjoyable experiences within community. If building an online community, consider how you might catalyze your members to grow friendships and community outside of their computer screens.

ISFP, The Adventurer

As the Adventurer, you might create a community to give your potential client a taste of what you do and how you do it so the community member can “try before they buy.” Use your community as a stepping stone from potential client to paying client.

Watch out though – hosting a community may feel like a lot of responsibility. Set boundaries early and often so it doesn’t drain your energy.

Now that you know which personality types are exceptional at creating community, answer this:

Is building a community the right move for you?

If it is, you’ll want to read this post about HOW TO CREATE AN ONLINE COMMUNITY. In this post, I’m going to show you the five necessary tenants you’ll need to create an online community and have it thrive. Plus, you’ll get a totally free workbook to guide you through creating your online community!


If you don’t see your personality type in the list above…

… creating a community might not be the best move for you.

If you still want to incorporate a community into your business model and marketing strategy, consider bringing a Co-Host, Assistant, or “Integrator” onto your team that has the community-builder personality type that best suits your community’s needs. And then both of you can move onto the article about How to Create an Online Community.

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