What Does MBTI Stand For and Why Do We Use This Personality Assessment?

If you’re new to the world of Marketing Personality Types® based on the MBTI framework, you may be wondering, What is MBTI? What does MBTI stand for?

And the question I get most often: Why do you use MBTI and not any of the other personality assessments?

What does MBTI stand for?

MBTI stands for Myers-Briggs Type Indicator.

For all things MBTI, I encourage you to visit these few sites:

The MBTI was developed by Swiss psychiatrist Carl Jung in the early 20th century. In short, it is based on Jung’s theories of psychological type and is used to measure the psychological preferences of individuals.

The MBTI is based on four categories of psychological differences: Extraversion vs. Introversion, Sensing vs. Intuition, Thinking vs. Feeling, and Judging vs. Perceiving. Each of these psychological differences can be used to determine how an individual will interact and behave in daily life, and within a group or organization. Learn more about these four categories here.

By understanding the differences in people’s psychological preferences, entrepreneurs and small business owners can create strategies and organizational structures that maximize the potential of their team. For example, understanding how an individual processes information can help in the development of effective communication strategies or in the task delegation process. Similarly, understanding how a person makes decisions can help to determine the roles and responsibilities of team members.

Here at Marketing Personalities, we apply what we know about you based on your MBTI results to crafting your best marketing strategy.

Why apply personality type to marketing? Here’s why.

Why do you use MBTI at MarketingPersonalities.com?

There are plenty of personality type frameworks out there to base Marketing Personality Types® on. Enneagram, Sparketypes, DISC, just to name a few.

So why did I choose MBTI? A few reasons:

  1. The MBTI is widely known and used across professional environments. Chances are, if you’ve reached teenage years, you’ve taken the MBTI or something close to it because it’s so widely used in schools and companies across the globe.
  2. The MBTI is long-lasting and seen as a gold standard of sorts in the field of psychology. While Marketing Personality Types® have been built for the fields of business, marketing, and sales, I wanted the foundational framework to be rooted in the truest study of human nature, psychology.

Next Steps

Now that you know a bit more about the MBTI, I invite you to explore your Marketing Personality Type®. Click here to learn more about your best marketing strategy based on your MBTI personality and download your free Marketing Personality Type® mini Report.