If you’ve ever flown in a plane, you’ve heard the advice, “Put your own mask on before helping others,” right? When they recommend this, they always show an image of an adult putting their air mask on and then helping the child sitting next to them put theirs on.
And it feels so counterintuitive, at least to me, at first. My brain wants to help the kid first.
I’ll be fine. Let’s make sure the kid is safe.
But when I take my natural instincts out of the situation, common sense kicks in and I realize if I don’t take care of myself first, I might not be able to take care of the child at all.
This approach to the care of others is also extended to parenting in general. The idea is, if you don’t practice at least a little bit of self-care, you won’t be able to give the best care to your children and loved ones.
Again, it feels counterintuitive. And maybe even a little bit selfish. No one wants to be deemed “selfish.”
But with a closer look and the right balance applied, it does make sense. With the right amount of self-care employed, we’re all better humans for the humans around us.
It becomes the best of both worlds.
But what in the world does this have to do with your marketing strategy?
Here’s the thing – the common approach to creating a marketing strategy is to consider the customer first.
“Get to know your ideal customer avatar.”
“Find out what your ideal customer desires and fill that need.”
“Wherever your ideal customer hangs out online, you should be there too!”
And just like putting an air mask on a child during a nightmare flight isn’t a bad thing to do, it’s a bad FIRST thing to do.
See, because when you develop a strategy solely based on your ideal customer, you might create something helpful for them, but something completely soul-sucking for you. And over time, you find yourself unwilling and unable to show up, market your business, and help at all.
Plus, I really don’t believe we, as entrepreneurs, quit our jobs and set out to create yet another soul-sucking professional existence.
So just like I’d recommend to a burnt-out, exhausted caretaker to begin a self-care routine and start putting herself first a bit more often so she can continue serving her loved ones, I recommend to YOU to step away from your ideal-customer-centric marketing strategy and consider yourself first.
Consider your unique strengths, how you naturally show up in the world, what lights you up first.
Ask yourself the question, “What would it look like if my marketing strategy actually felt good to implement?”
Once you’ve focused in on what your Marketing Personality Type is and worked that into your marketing strategy, then (and only then) take a look at your ideal customer’s needs.
Because, remember, when you implement marketing that feels good to you, the people you’re meant to serve are attracted to that good, natural energy AND served best by you.
It truly becomes the best of both worlds.
Again, the first step is to find out what you Marketing Personality Type is so you can begin working it into your marketing strategy. Click right here to find out.
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