In this episode of Marketing Personalities, Brit Kolo speaks with Maggie Patterson, the Founder of Scoop Studios and Small Business Boss. Listen in to hear about Maggie’s Marketing Personality Type – INTJ – and how she’s applied it to her marketing strategy, her business strategy, and how she relates to her clients and team members.
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The Most Rebellious Type INTJ Episode Summary:
Maggie is an INTJ, so the conversation centers around how Maggie is marketing her businesses, working with clients, and communicating with her team as an INTJ.
Maggie’s Entrepreneurial Life Right Now
Maggie runs two separate companies right now.
First, Scoop Studios is her content marketing agency that works with medium-sized tech companies to boost their content marketing strategy and get results.
Second, Maggie hosts the Small Business Boss podcast and runs a year-long mastermind for service-based small business owners, helping to mentor and guide them through business ownership as they serve clients.
Maggie is an INTJ Marketing Personality Type
Some key things to know about an INTJ Marketing Personality Type:
- They’re logic-driven.
- They have to have a plan or strategy to move forward into any project.
- They love and are highly skilled at breaking down the big picture into attainable steps.
- They’re the most rebellious of types, always questioning things. Through questioning, they often finding better ways to do things.
As it relates to being an INTJ, Brit asks Maggie…
- How have you found you relate to others? And how do you navigate that within your company’s team?
- How do you make your business decisions? What does your INTJ decision-making process look like?
- How do you market your business in an INTJ-type way?
The Rebellious INTJ
Maggie shared with Brit that sometimes she’ll pass up a good opportunity simply because her natural tendency is to rebel against things at first.
Brit was curious about that so she dug in deeper by asking what was behind that. Why rebel against something that even the data supports as a good idea?
Maggie shared that while data is helpful to her in making decisions, she often needs to feel like the idea was hers originally and the plan was created by her to really commit to it. So even a good idea suggested to her isn’t something she’ll get behind until she’s put her own spin on it and made it her own.
If you’re an INTJ, does that feel true for you too?
Connect with Maggie
Visit Maggie’s Small Business Boss Website to learn more about her programs for service-based business owners