The ISTJ Marketing Personality Type with Marissa Lawton

In this episode of Marketing Personalities, Brit Kolo interviews Marissa Lawton who’s a Scaling Strategist for private practice psychotherapists. In this discussion, Brit and Marissa discuss what it’s like to be an ISTJ (and sometimes an ESTJ) and how Marissa uses her ISTJ Marketing Personality Type in her business and marketing strategy.

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Links Mentioned:

Marissa’s Website
Marissa’s Podcast, Empathy Rising
Marissa on Instagram
Marissa on Facebook

Podcast Episode: A Review of the Sentinel Tribe with Ashley Gartland
Podcast Episode: A Closer Look at the Sentinel Tribe
Find your Marketing Personality Type here!

The ISTJ Marketing Personality Type Episode Summary:

Welcome to another episode of the Marketing Personalities Podcast! I’m Brit Kolo and I’m here today with Marissa Lawton who’s a Scaling Strategist for private practice psychotherapists, to discuss Marissa’s personality type – ISTJ, aka the Logistician.

Before we dive into Marissa’s Marketing Personality Type, you need to get to know this woman!

At this point in time, Marissa works with private practice psychotherapists to take their offline private practice ONline in a scalable way.

She reached this point in her career by first earning a Bachelor’s Degree in Finance and then a Master’s in Mental Health Counseling. Two very different fields of study, but which make perfect sense when you begin learning who Marissa is as a person.

Marissa is part of the Sentinel tribe, which means…

She’s order-driven.
She’s knows “teamwork makes the dream work!”
She has to start with organization.
She loooves templates.

And as a dominant ISTJ – Logistician, with a secondary type of ESTJ – Executive…

Marissa is a practical, fact-minded person, who tends to be extremely reliable. Plus, she can excel at managing lots of things at once, always with an undercurrent of caring deeply about the people around her.

With this, it makes sense that she was interested in Finance – a facts-and-figures-driven industry. And then later, interested in Mental Health Counseling, being that she’s a definite Sentinel, always caring deeply about her fellow humans.

With her personality, Marissa has now found a unique angle in the psychotherapy industry, helping psychotherapist practice and scale online. And being a true ISTJ, she uses highly trackable, digital tactics to both grow her own company and her clients’ companies.

A great takeaway I found on Marissa’s website, which really encapsulates the ISTJ’s entrepreneurial perspective is…