There are countless ways to practice self-care, and as entrepreneurs, self-care may be more important than ever. We often have so much riding on our performance that it can be easy to let burnout creep in as self-care moves farther and farther from our minds.
But if we don’t practice self-care as entrepreneurs, how can we expect our businesses to be taken care of?
To help you identify and begin a self-care practice for yourself, I’ve curated a list of self-care practices for entrepreneurs like you, based on your personality type. Because, just like everything else, self-care isn’t a one-size-fits-all.
Self-Care for INFJ Entrepreneurs
- Text with your closest friend
- Paint your inner child—what do they look like?
- Curl up with a book for hours on end
Self-Care for INFP Entrepreneurs
- Schedule an appointment with your therapist or coach
- Take a restorative yoga class
- Stream of consciousness journaling or “morning pages”
Self-Care for ENFJ Entrepreneurs
- Go for a “walk and talk,” solo or with a friend or loved one—walk and talk it all out
- Sign up for a group fitness class
- Do a guided meditation
Self-Care for ENFP Entrepreneurs
- Take a breathwork class
- Go for a walk with a friend, no phones allowed
- Sing your favorite song
Self-Care for INTJ Entrepreneurs
- Organize your desktop or office
- Clean your fridge (or overlooked space)
- Read nonfiction
Self-Care for INTP Entrepreneurs
- Read nonfiction for hours on end
- Buy a legit pair of blue light blocking glasses
- Draw or sketch
Self-Care for ENTJ Entrepreneurs
- Go to a dinner with your best friends
- Join a business-related book club
- Go device-free for 24 hours
Self-Care for ENTP Entrepreneurs
- Play a pickup game of your favorite sport
- Attend or host a trivia night
- Remove distracting apps from your phone for a full 48 hours
Self-Care for ISTJ Entrepreneurs
- Reorganize your bookshelves (or any other overlooked space)
- Re-read a book you loved when you were a kid
- Make a spreadsheet for something you’ve been meaning to understand better
Self-Care for ISFJ Entrepreneurs
- Buy or organize a new planner
- Gift yourself a bouquet of flowers
- Light your favorite candle
Self-Care for ESTJ Entrepreneurs
- Volunteer / participate in a cause you care about
- Meal prep
- Stretch
Self-Care for ESFJ Entrepreneurs
- Buy a coffee for the person behind you in line
- Write down your personal affirmations and values
- Attend a live performance
Self-Care for ISTP Entrepreneurs
- Sign up for a sushi-making class
- Listen to a record all the way through
- Go stargazing
Self-Care for ISFP Entrepreneurs
- Write a poem or short story
- Hug your pet
- Start a garden
Self-Care for ESTP Entrepreneurs
- Watch motivational YouTube videos
- Spend uninterrupted time with your closest loved ones
- Start a gratitude practice
Self-Care for ESFP Entrepreneurs
- Dance party!
- Sign up for a pottery class
- Compliment yourself in the mirror
What would you add to the list for your Marketing Personality Type®? Tell us in the comments!


