part 3 (of 4)
written BY BRIT KOLO
here's what we know:
Part 2 (of 4): When you feel good, your audience feels good.
Our first task is to break through the fact that you don’t see yourself as someone who could feel good while marketing.
You think, I’m not a marketer. I’m not like those people I see out there “killing it” in their marketing. Maybe others can feel good while marketing but I’ve tried a lot of stuff and it’s all felt kinda crappy.
Welllll funny you should bring that up.
Have you ever thought about what “a marketer” actually looks like?
Now that you’re thinking about it, you just envisioned one of two people:
A guy in his mid- to late-40s on a stage in a suit jacket...
A woman in her early-30s with perfect hair...
Uh, no wonder you don’t see yourself as someone who could feel good while marketing.
Those two visualizations give you ZERO wiggle room!
Again, let me be the first to tell you -
You do NOT have to shape-shift yourself into being like either of those two people.
You don't need to shape-shift yourself into anyone for that matter.
You do NOT need to buy their courses and download all their freebies and try to figure out what they’re doing to be so “successful.”
Those two are NOT the end-all-be-all of marketing.
There are plenty of ways to market your business that have nothing to do with what those gurus are telling you.
Trust me when I say - some of those options are going to feel GREAT for you to use in your marketing. (I’ll prove this to you in just a minute.)
And some of those options will not feel good to you.
The good news is, you’re not going to use the tactics that don't feel good. Because you don’t need to. Because they make you feel like sh*t. And we’re done with feeling like that, right?
So you’re saying it’s possible for me to feel good while marketing and that might not look like what I’ve seen other people do?
You really ARE picking up what I’m putting down!
That’s exactly right.
There are so many ways to market your business.
You don’t need to do them all. (Phew.)
You don’t need to do any of them just because someone else is doing them. (Also, phew.)
So now we just need to find which of those options is going to feel good to you and light you up and be fun and easy and light to implement.
Still worried that’s a pipe dream?
Uhh, that feels like a tall order. I don't have all day here.
You can feel free to stop worrying now.
Finding marketing that feels good is really easy.
It requires no trial and error. It’s not like you have to go through a bunch of options to find what feels good to you. That would take forever.
It’s way simpler than that.
And you’re now about 2 minutes from hitting the easy button and knowing exactly what feel-good marketing is for you.