In this episode of Marketing Personalities, Brit Kolo interviews Vanessa Ryan who is an all-around creative entrepreneur and an Opt-In Expert. In this discussion, Brit and Vanessa discuss lead magnet ideas you can create based on your Marketing Personality Type.
Listen to this Marketing Personalities Podcast Episode:
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Links:
Vanessa’s Website
Take the Free Opt-In Quiz from Vanessa
Visit Vanessa’s Opt-In Template Shop*
Find your Marketing Personality Type here!
Examples of Lead Magnets We Shared:
Andrea Layne of the Creative Spring and her free workflow opt-ins
Lanie Lamarre of MissGSD.com and her free Airtable bases and trainings
Clarity on Fire’s Passion Profile Quiz
Jason and Caroline Zook’s Free Membership Trial
*Affiliate links are marked with an asterisk. Marketing Personalities will receive an affiliate commission should you purchase something through the affiliate link shared. TIA!
Lead Magnet Ideas Based on Your Marketing Personality Type Episode Summary:
Welcome to another episode of the Marketing Personalities Podcast! I’m Brit Kolo and I’m here today with Vanessa Ryan, who is an all-around creative entrepreneur and Opt-In Expert.
I’ve brought Vanessa onto the podcast to discuss what opt-ins (aka lead magnets) we can be creating and offering on our websites based on our Marketing Personality Type.
Because here’s how I see it – you either think an “opt-in” is a free PDF download or it’s a webinar.
And sure, those two things are technically opt-ins that you can provide on your website in exchange for a lead’s email address but there are so many other options out there to create and offer that would suit your personality type much better.
So let’s start with the basics.
What is a free opt-in?
Vanessa describes a free opt-in (aka lead magnet) as something of value you offer to your website visitor in exchange for their email address.
The best opt-ins will…
- Add value to the user’s life
- Give the user an opportunity to achieve a “quick win”
- Guide the user closer to making a purchase from you
Now, let’s cover all four of our personality tribes.
Lead Magnet Ideas for the Analyst Tribe
The Analyst tribe of personalities are highly skilled at creating strategy and action plans. So I recommend an Analyst to offer an opt-in that clearly states how to complete a task in a step-by-step, straightforward manner.
This step-by-step guide can take any format that feels good to you as an Analyst. I can see INTJs making more of a digital workflow system, while I can see ENTJs creating a short how-to video series.
The point here is to deliver the step-by-step how-to without any fluff.
Vanessa sees an Analyst’s opportunity in offering a workflow of some type. Because Analysts tend to be extremely efficient people, they’ve probably figured out an innovative way to do something more efficiently than the rest of us, and therefore, we could benefit from seeing their workflow or system and being taught how to implement it into our own life.
Great examples of this specific idea include;
Andrea Layne of the Creative Spring and her free workflow opt-ins
Lanie Lamarre of MissGSD.com and her free Airtable bases and trainings
Lead Magnet Ideas for the Diplomat Tribe
The Diplomat tribe often has a ton of content already created, so a super easy, minimum viable opt-in could look like curating already-published content into a book, an audio course, or a video course. Again, I see INFJs and INFPs going with the book option, while ENFJs and ENFPs might opt more for an audio or video option.
We also point out in this episode that Diplomats tend to take the stance that no one size fits all with most things. Because of this, Diplomats can often create quizzes, which give more personalized results and guidance than any other type of opt-in.
Great examples of Diplomats offering quizzes include;
Vanessa Ryan’s Opt-In Quiz
Clarity on Fire’s Passion Profile Quiz
Lead Magnet Ideas for the Sentinel Tribe
Those in the Sentinel tribe prioritize order and organization, so they’re often best at creating templates for the rest of us that help keep us organized.
If you’re a Sentinel, consider creating a template or organizational structure / process to help your ideal client be ready to work with you. Answer the question – what does one need to have in order before they’re really ready to [buy my product -or- hire me]?
To get a bit more detailed, I also see ISFJs great at hosting free communities as an opt-in, and ESFJs hosting free live events as an opt-in, as long as they’re getting every attendee’s contact information.
Lead Magnet Ideas for the Explorer Tribe
The Explorer tribe just needs to put things into action and they’ll learn and fix things as they go. With that in mind, I see Explorers being best at offering a free trial period or a free consult as an opt-in. Giving the ideal client a true taste of what it’s like to purchase from your company is the best way for an Explorer to capture a lead.
If you’re a product-based business, you could also offer free samples in exchange for an email address, as long as your margins allow for it.
Vanessa offered the example of how Jason and Caroline Zook offer a free trial for their online membership that seems to be working really well for them.
Now that you have a bunch of ideas on your best opt-in based on your Marketing Personality Type, you can confirm your idea by taking Vanessa’s Opt-In Quiz right here. Answer just a few questions and she’ll guide you to the opt-in that’ll be the most fun to make for you!
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