INFJ Case Study with Experienced Entrepreneur and CEO, Racheal Cook

In this episode of Marketing Personalities, Brit Kolo interviews INFJ, Racheal Cook who is the Founder of the CEO Collective. Listen in to hear how Racheal has been building her company for the past eight years, what’s shifted in her marketing strategy since finding her Marketing Personality Type, and how she’s now leveraging her content superpowers as an INFJ.

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Links Mentioned:

Racheal’s Best Year Ever Event happening right now!

Racheal’s Website – https://rachealcook.com

Racheal on Instagram – http://www.instagram.com/racheal.cook

Racheal on Facebook – http://www.facebook.com/racheal.cook

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INFJ Case Study Episode Summary:

In this episode, I’m interviewing INFJ, Racheal Cook who is the Founder of the CEO Collective. Listen in to hear how Racheal has been building her company for the past eight years, what’s shifted in her marketing strategy since finding her Marketing Personality Type, and how she’s now leveraging her content superpowers as an INFJ.

Racheal’s Entrepreneurial Life Right Now

Racheal shares that she’s doubling down on supporting female entrepreneurs going from solopreneur to being true CEO’s in their companies.

She does this through offering in-person and virtual quarterly CEO Retreats, her CEO Excellerator program, and the CEO Collective membership.

Learn more about these offerings here: https://rachealcook.com

Now, Racheal has been building, growing, and scaling her company for the past eight years so I was curious to know what that journey has looked like, at least at a high-level view, so we could see how she’s pivoted and changed over the years.

Racheal reflected that she’s taken a “Tortoise Approach” to growth, as opposed to a “Hare Approach” because that’s just how she naturally operates. If you’re an INFJ too, does this resonate with you as well?

Racheal is an INFJ Marketing Personality Type

Being an INFJ Marketing Personality Type tells us that Racheal…

Is willing and wanting to go to the depths of any conversation
Has to start with WHY
Is a natural sharer of the good stuff
‘s best marketing strategy includes sharing long-form content

Racheal’s Content Strategy as an INFJ

When it comes to content, Racheal chooses to focus primarily on creating and publishing stand-out podcast content and has for that past five years. Her entire marketing strategy hinges on what is published on the podcast. If you’re an INFJ too, I suggest finding your main piece of content you love and can commit to publishing every week and using it as your strategy “hinge.” All other content can hinge off of that one long-form piece, whether it’s a podcast, a blog post, or even a video.

The No-Launch Strategy for INFJs

I often hear from INFJs that they’re relieved to find their best marketing strategy doesn’t include high-pressure launches. Typically that kind of pressure on one promotional launch doesn’t feel good for them.

Racheal reflected that the typical launch doesn’t feel good for her either. Instead, she’s using what she calls “on-ramps” to welcome her new audience members in and inviting them into a series of content pieces that eventually call them to purchase her offering, but only after thorough indoctrination.

Racheal’s Strategy Check Session Experience

Racheal recently had a Strategy Check Session with me so on the podcast, you’ll get to hear her main takeaways from that 1:1 session and how her strategy has shifted and changed since that day. INFJs, you’ll love hearing these subtle, but game-changing shifts!

What’s Next for Racheal

Racheal is offering her Best Year Ever Event right now, at the time of this episode going live. You can learn from Racheal and get your Best Year Ever all planned out by visiting rachealcook.com/bestyearever.

Exciting News for Next Week’s Episode

Next Thursday, November 28, 2019 – yes, that’s Thanksgiving Day for everyone in the States – I’ll be releasing the 2019 Holiday Gift Guide for Entrepreneurs based on personality type! Yes, I’ve found a bunch of incredible items to gift to your business friends, your fellow entrepreneurs, yourSELF, and categorized them by personality type! How cool is that?

So next week’s episode will be all about that gift guide, reviewing a bunch of the items on the list and telling you where to go to get the entire list. So stay tuned for that – you won’t want to miss it, especially if you intend to take advantage of Black Friday and Small Business Saturday and Cyber Monday and Giving Tuesday. Phew!