When you feel good,
your audience feels good.

here's what we know:

Part 1 (of 4): You matter more than your Ideal Client Avatar.

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1. The system that teaches you to care most about your ICA has let you down.
2. You're disappointed with your marketing so far. 
3. You're about to challenge the system and see if you can market and grow your business while feeling good.

It's time to choose what feels good and exciting to you, over the "shoulds." 

Because here’s the deal. 

The “shoulds” can only ever lead to SHAME.

Think about it. When the word “should” is in a sentence, its sole purpose is to indicate that if you DON’T do the thing you “should” do, you will feel shame about it. 

Here’s an example:

     "I should order a salad." 

WHY IS SHOULD EVEN IN THAT SENTENCE???

To indicate that if I DON’T order a salad, I’ll feel shame for having not ordered a salad.

I should publish more videos. 

I should figure out Facebook ads. 

I should be better with Instagram stories. 

Shame. 

Shame. 

And more shame. 

Deeper into the feel-like-sh*t hole we go. 

Now watch what happens when I change the word “should” to “could.”

I could publish more videos. 

I could figure out Facebook ads. 

I could be better with Instagram stories. 

Choice.

Choice.

And more choice. 

Ah, do you feel that? The opportunity to choose? And the lightness that comes with it? 

Now let me ask you. 

Who do YOU want to be around more? 

The person who is shaming themselves into taking action, feeling like sh*t, and becoming more and more shackled by all the things they feel like they should be doing?

Or the person who acknowledges their opportunity to choose how they market their business, feels empowered to make meaningful impact, and brings about a light and free air everywhere they go? 

Uh, the second one. Please and thank you. 

Don’t we naturally, without even consciously thinking about it, want to be around empowered people doing things that make them happy? 

YES. We do. 

So why would we ever think that the answer to all of our marketing woes would be to do more of the crap that makes us feel shamed, sh*tty, and shackled?

Showing up like that only REPELS people. 

Maybe that’s what’s been happening all along for you? 

Maybe you’ve been inadvertently repelling people. You certainly didn’t mean to. I mean, you want to grow your business more than anything in the world. You WANT TO ATTRACT your ICA! 

But because you swallowed the “shoulds” the marketing gurus spoon-fed you and then showed up to your desk every day with this cloud of should-y shame hanging over you, your ICAs picked up on that icky energy and were repelled by it. 

But listen, before you start freaking out and blaming yourself for this and thinking, OH MY GOSH I’VE SCREWED IT ALL UP. THERE’S NO HOPE FOR ME. 

Slow that roll, friend. 

You are just fine. 

You’re better than fine. 

Because now you know. Your eyes have been opened to what’s been blocking business growth all this time. You can now see the wall that has kept you from attracting your best clients and customers from you this whole time. 

Now you get to take that wall down. 

And bonus, I’ll be right here to help you. 

Without me, you’d have to go brick-by-brick. 

But don’t worry - I’ve got a few wrecking balls to use. That wall will be down in no time. 

Next: ​Part 3 (of 4): Marketing Personality Types

subtext:

1. You need your marketing to work.
2. Using "shoulds" to dictate what you do only leads to shame, which doesn't produce the results you were aiming for.
3. You're about to find out what to use instead of the "shoulds" so your marketing strategy finally works.