Lead magnets. Opt-ins. Freebies. Whatever you want to call them, they might be a necessary piece of your marketing strategy. By offering a great lead magnet, your ideal customer will give you their email address* in order to get the thing you’re offering as a lead magnet. *Unsure how this works? Read this. They get
You’ve heard of “marketing funnels” before, right? It seems like you either love talking marketing funnels or you absolutely hate them. Yes, of course, whether you love or hate them often depends on your Marketing Personality Type®. More on that later. Regardless of which side of the funnel fence you stand on, we’ve got to
In this blog post, I’m going to show you how to improve your clients’ success rates and get better results. This information is for you IF: You work primarily B2B—your business works with other businesses or business owners. You work one-on-one with clients, offer a group program or mastermind, OR sell a course or training.
A few weeks ago, as I was stepping back into my business full-time, I kept noticing something peculiar. In the span of about four days, I had several encounters with people where I left thinking, “They are wayyy overcomplicating this. There’s got to be a simpler way.” It seemed like everyone around me was overcomplicating
What if marketing could feel like PLAYING? It’s possible. It starts with choosing to market your business in a way that naturally feels good to you. AND THEN 👏🏼 it’s all in how you approach whatever you’ve chosen to do. Because let’s be honest—I do love to write. Writing is definitely in my list of
A journal prompt for you: What feels good to you right now? It’s a simple question, right? But as I get to work with more and more of you on MARKETING that feels good, I see how foreign it is to just simply know what feels good to you overall. Or maybe, it’s not that
In this episode of Marketing Personalities, Brit Kolo shares her opinion about the common advice to “get out of your comfort zone” as an entrepreneur. She finds it to be typically bad advice because we, as entrepreneurs, aren’t actually IN our comfort zones. So how is it that we need to get out of them?
If there were ever a time to need a simplified marketing strategy, it’d be right now. Because in a matter of hours, your time and brain space to devote to marketing and running your business was severely reduced. Your kids are at home with you. Your spouse is at home with you. There are so many things to clean.There
In this episode of Marketing Personalities, Brit Kolo speaks with Mary Clavieres, the Founder of The Transitions Collective, host of the FearLESS Business Podcast, and an ESFJ. In this episode, we not only get a peek into how Mary has built her businesses as an ESFJ, but we also get to see how ESFJs often have