If you’re new to the world of Marketing Personality Types® based on the MBTI framework, you may be wondering, What is MBTI? What does MBTI stand for? And the question I get most often: Why do you use MBTI and not any of the other personality assessments? What does MBTI stand for? MBTI stands for
Marketing Personality Types
An Easy Way to Understand Your Myers-Briggs Letters Meaning
What do my Myers-Briggs letters mean? Let’s break down the letters in your Myers-Briggs personality type so you know exactly what each means. By knowing what these letters stand for, you will learn more about yourself and how you interact with the world around you. The Myers-Briggs Type Indicator (MBTI) Here at Marketing Personalities, we
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Marketing Strategy Basics
Debrief Marketing Campaigns the Easy Way with These Three Questions
To debrief marketing campaigns can be a daunting and complicated process, but it doesn’t have to be. By asking three simple questions, regardless of your personality type, you can get the information you need to make better decisions about your marketing strategy in the future. Three Questions to Debrief Marketing Campaigns I know, these seem
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Marketing Strategy Basics
5 Surprising Truths About Lead Magnets and How to Use Them In Your Business
Lead magnets. Opt-ins. Freebies. Whatever you want to call them, they might be a necessary piece of your marketing strategy. By offering a great lead magnet, your ideal customer will give you their email address* in order to get the thing you’re offering as a lead magnet. *Unsure how this works? Read this. They get
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Marketing Personality Types
Why You Really Do Need a Marketing Funnel and How to Craft One Easily
You’ve heard of “marketing funnels” before, right? It seems like you either love talking marketing funnels or you absolutely hate them. Yes, of course, whether you love or hate them often depends on your Marketing Personality Type®. More on that later. Regardless of which side of the funnel fence you stand on, we’ve got to
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Marketing Personality Types
How to Improve Your B2B Clients’ Success Rates
In this blog post, I’m going to show you how to improve your clients’ success rates and get better results. This information is for you IF: You work primarily B2B—your business works with other businesses or business owners. You work one-on-one with clients, offer a group program or mastermind, OR sell a course or training.
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Marketing Personality Types
How to Simplify Your Marketing Strategy
A few weeks ago, as I was stepping back into my business full-time, I kept noticing something peculiar. In the span of about four days, I had several encounters with people where I left thinking, “They are wayyy overcomplicating this. There’s got to be a simpler way.” It seemed like everyone around me was overcomplicating
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Marketing Strategy Basics
What if marketing could feel like playing?
What if marketing could feel like PLAYING? It’s possible. It starts with choosing to market your business in a way that naturally feels good to you. AND THEN 👏🏼 it’s all in how you approach whatever you’ve chosen to do. Because let’s be honest—I do love to write. Writing is definitely in my list of
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Marketing Strategy Basics
Journal Prompt: What feels good to you right now?
A journal prompt for you: What feels good to you right now? It’s a simple question, right? But as I get to work with more and more of you on MARKETING that feels good, I see how foreign it is to just simply know what feels good to you overall. Or maybe, it’s not that