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  • 5 Surprising Truths About Lead Magnets and How to Use Them In Your Business

    Marketing Strategy Basics

    5 Surprising Truths About Lead Magnets and How to Use Them In Your Business

    March 10, 2022March 8, 2022

    Lead magnets. Opt-ins. Freebies. Whatever you want to call them, they might be a necessary piece of your marketing strategy. By offering a great lead magnet, your ideal customer will give you their email address* in order to get the thing you’re offering as a lead magnet.  *Unsure how this works? Read this.  They get

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  • Why You Really Do Need a Marketing Funnel and How to Craft One Easily

    Marketing Personality Types

    Why You Really Do Need a Marketing Funnel and How to Craft One Easily

    February 9, 2022February 9, 2022

    You’ve heard of “marketing funnels” before, right? It seems like you either love talking marketing funnels or you absolutely hate them.  Yes, of course, whether you love or hate them often depends on your Marketing Personality Type®. More on that later.  Regardless of which side of the funnel fence you stand on, we’ve got to

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  • how to improve clients' success rates for b2b business owners

    Marketing Personality Types

    How to Improve Your B2B Clients’ Success Rates

    January 25, 2022February 15, 2022

    In this blog post, I’m going to show you how to improve your clients’ success rates and get better results. This information is for you IF: You work primarily B2B—your business works with other businesses or business owners. You work one-on-one with clients, offer a group program or mastermind, OR sell a course or training.

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  • How to simplify your marketing strategy - blog post from Brit Kolo of MarketingPersonalities.com

    Marketing Personality Types

    How to Simplify Your Marketing Strategy

    September 9, 2020March 29, 2022

    A few weeks ago, as I was stepping back into my business full-time, I kept noticing something peculiar. In the span of about four days, I had several encounters with people where I left thinking, “They are wayyy overcomplicating this. There’s got to be a simpler way.” It seemed like everyone around me was overcomplicating

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  • What if Marketing Could Feel Like Playing - Blog Post on MarketingPersonalities.com by Brit Kolo

    Marketing Strategy Basics

    What if marketing could feel like playing?

    September 3, 2020December 28, 2020

    What if marketing could feel like PLAYING?  It’s possible.  It starts with choosing to market your business in a way that naturally feels good to you.  AND THEN 👏🏼 it’s all in how you approach whatever you’ve chosen to do.  Because let’s be honest—I do love to write. Writing is definitely in my list of

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  • journal prompt what feels good to you right now - blog post from marketing personalities by brit kolo

    Marketing Strategy Basics

    Journal Prompt: What feels good to you right now?

    April 15, 2020April 15, 2020

    A journal prompt for you: What feels good to you right now? It’s a simple question, right? But as I get to work with more and more of you on MARKETING that feels good, I see how foreign it is to just simply know what feels good to you overall.  Or maybe, it’s not that

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  • Get out of your comfort zone is often terrible advice for an entrepreneur

    Marketing Strategy Basics

    “Get Out of Your Comfort Zone” is often terrible advice

    March 19, 2020January 10, 2021

    In this episode of Marketing Personalities, Brit Kolo shares her opinion about the common advice to “get out of your comfort zone” as an entrepreneur. She finds it to be typically bad advice because we, as entrepreneurs, aren’t actually IN our comfort zones. So how is it that we need to get out of them?

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  • how to simplify your marketing strategy in these complicated times with covid-19

    Marketing Strategy Basics

    How to Simplify Your Marketing Strategy in These Uncertain Times

    March 18, 2020March 24, 2020

    If there were ever a time to need a simplified marketing strategy, it’d be right now.  Because in a matter of hours, your time and brain space to devote to marketing and running your business was severely reduced.  Your kids are at home with you. Your spouse is at home with you. There are so many things to clean.There

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  • ESFJ Marketing Personality Type, Mary Claveires on the Marketing Personalities Podcast

    ESFJ

    The ESFJ Marketing Personality Type with Mary Claveires

    March 5, 2020January 10, 2021

    In this episode of Marketing Personalities, Brit Kolo speaks with Mary Clavieres, the Founder of The Transitions Collective, host of the FearLESS Business Podcast, and an ESFJ. In this episode, we not only get a peek into how Mary has built her businesses as an ESFJ, but we also get to see how ESFJs often have

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