#MarketingThatFeelsGood
Anyone else feeling the need to clear out their home office and make it feel more like YOU again? Plus a few little upgrades thrown in? *hand raised* Blame it on Spring Cleaning Vibes—I’m cleaning my home office out and sprucing it up. Once I started making my wish list of home office decor items
Lead magnets. Opt-ins. Freebies. Whatever you want to call them, they might be a necessary piece of your marketing strategy. By offering a great lead magnet, your ideal customer will give you their email address* in order to get the thing you’re offering as a lead magnet. *Unsure how this works? Read this. They get
As entrepreneurs, you and I, we’re Idea People. Your entire business started as just an idea. And then you took some action. And POOF. Business, realized. Okay, there wasn’t an actual POOF and it didn’t happen overnight. (Nothing ever does.) But it WAS an idea and YOU made it more than that. And then as
Marketing on TikTok is becoming more and more of a conversation amongst small brands and big ones. Why? Because TikTok is beyond its trendy new social media platform stage where you were wondering, “Should I jump in as an early adopter and maybe waste all my time because the platform is going to sink in
You’ve heard of “marketing funnels” before, right? It seems like you either love talking marketing funnels or you absolutely hate them. Yes, of course, whether you love or hate them often depends on your Marketing Personality Type®. More on that later. Regardless of which side of the funnel fence you stand on, we’ve got to
In this blog post, I’m going to show you how to improve your clients’ success rates and get better results. This information is for you IF: You work primarily B2B—your business works with other businesses or business owners. You work one-on-one with clients, offer a group program or mastermind, OR sell a course or training.
There are countless ways to practice self-care, and as entrepreneurs, self-care may be more important than ever. We often have so much riding on our performance that it can be easy to let burnout creep in as self-care moves farther and farther from our minds. But if we don’t practice self-care as entrepreneurs, how can
You can see that your clients, customers, and audience members need to know their Marketing Personality Types®, right? And so you’re wondering how to best share Marketing Personalities with them. There are TWO great ways to share Marketing Personalities with your clients and work it into your client process: Become an affiliate and share your affiliate
There are so many business podcasts and more being added to the podcast feeds every day. How do you choose? How you avoid wasting a bunch of time sampling them until you find the few that really resonate? And the most important question—how do you know the business advice you’re listening to is really suitable
I was emailing with a prospective client yesterday and a question about making a content plan came up that I think a ton of people are struggling with right now. In short, “What the [fudge] should I talk about [on my podcast/blog/Instagram]? Here was this client’s actual situation: “I read through my ENFP Marketing Personality