An Easy Way to Understand Your Myers-Briggs Letters Meaning

What do my Myers-Briggs letters mean? Let’s break down the letters in your Myers-Briggs personality type so you know exactly what each means. By knowing what these letters stand for, you will learn more about yourself and how you interact with the world around you.

The Myers-Briggs Type Indicator (MBTI)

Here at Marketing Personalities, we use the Myers-Briggs Type Indicator to understand your personality type and make marketing suggestions tailored to your type.

What does MBTI stand for? Click here to learn the absolute basics.

The Myers-Briggs Type Indicator (MBTI) considers five different aspects of your personality and combines them to indicate your 5-letter type (i.e. INFJ-A).

The five aspects that we’ll uncover in this blog post are:

  • Mind
  • Energy
  • Nature
  • Tactics
  • Identity

Not sure of your Myers-Briggs personality type yet? Visit for a free assessment.

If at any point in this article you’d like to read more about any of these aspects, I highly recommend studying this article from

What Your Myers-Briggs Letters Mean

Introverted vs. Extroverted

I vs. E

Whether you are introverted or extroverted, this aspect of your personality type relates to your Mind and how you interact with your environment.

Generally, introverts tend to be more sensitive to external stimuli, seeking out environments with fewer people, while extroverts are less sensitive, preferring to sustain their minds with more external stimuli around more people. It is important to note that this aspect of personality type has nothing to do with whether someone is socially awkward or adept, or whether they like or dislike people. It simply relates to how sensitive they are to external stimuli.

There are plenty of misconceptions about this aspect and I’m sure you’ve heard and maybe even believed a number of them.

Based on the actual differences between these two aspects, you can see that what makes an Introvert different from an Extrovert is NOT:

  • Whether you’re socially awkward or socially adept
  • Whether you dislike people or like people
  • Whether you prefer to not engage in conversation with others or talk all the time
  • Whether you tend to be quiet or loud

This aspect primarily reflects how sensitive you are to external stimuli. Introverts are more sensitive, so they seek surroundings with fewer stimuli. Extraverts are less sensitive, so they seek surroundings with more stimuli.


There’s a modern trend of people who identify as ambiverts. That is, someone who falls “in the middle” between introversion and extraversion.

All aspects are on a spectrum and yes, you can be somewhere “in the middle.” And yet, I still think if we’re honest with ourselves, we do fall on one side of these tracks most of the time.

The tricky part is identifying which side we most naturally prefer because the questions we’re asked to figure this out are sometimes misleading and/or difficult to answer.

Want to read more about ambiversion? Here’s a helpful article on the subject, published on

Intuitive vs. ObServant

I vs. S

Whether you are intuitive or observant, this aspect of your personality type relates to your Energy and how you view the world and take in information. Intuitive individuals are often imaginative, open-minded, and curious. They pay attention to internal information and cues, which makes them creative and hopeful about the future. Observant individuals, on the other hand, are usually more pragmatic and grounded. They pay attention to external information and cues, which makes them realistic and focused on the present.

Thinking vs. Feeling

T vs. F

When it comes to Nature and how decisions are made and emotions are dealt with, whether you are a thinking or feeling person makes a difference. Thinking types tend to be logical and rational and base their decisions on facts and figures, whereas Feeling types tend to be more sympathetic and prioritize social harmony. ‘Thinkers’ put their feelings aside to focus on the facts, while ‘Feelers’ use their emotions to make decisions.

Judging vs. Perceiving

J vs. P

Your personality type determines how you approach work and decision-making, whether you have a Judging or Perceiving type. Judging people tend to prefer clear decisions and boundaries, while Perceiving types prefer staying flexible and keeping their options open.


NO. Judging does not mean being judgemental. Being “judging” means being “discerning” and seeing clearly defined lines between object A and object B, option A and option B.

Assertive vs. Turbulent

A vs. T

Here at Marketing Personalities, we don’t factor this aspect into your best marketing strategy suggestions, but you can still apply what you know about this final aspect to your Marketing Personality Type.

Your personality type’s Identity aspect indicates your level of confidence in yourself, your abilities, and your decisions. Assertive individuals tend to be sure of themselves, while Turbulent individuals may be more questioning and uncertain. This aspect of your personality affects all other aspects of your character.

What Do Your Myers-Briggs Letters Mean for Your Marketing Strategy? (the website you’re viewing right now) is the ONLY place where you can find out your best marketing strategy based on your Myers-Briggs letter (aka your personality type).

It’s SO simple to find out how to apply your Myers-Briggs letters to your marketing strategy.


Download your free Marketing Personality Type® Mini Report