In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Jenny Suneson, Founder of Confetti Social and Host of The Savvy Social Hour Podcast. Jenny is a Pinterest Strategist and Social Media Manager Coach for aspiring social media managers. Learn how she is leaning into what fuels her in business and teaching others along the way.
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Topics:
- Starting Confetti Social as a side hustle to her corporate job
- Quitting her full time job within six months of founding Confetti Social
- Spending the first few months as a general social media strategist/manager, mainly focusing on Pinterest and Instagram with some Facebook clients
- Finding Instagram to be draining
- Niching into being a Pinterest strategist
- Providing others that wanted to get into social media management with coaching along the way which has grown into an arm of her business
- Touting the crucial difference between Instagram and Pinterest – one is a community builder and one is a traffic driver
- If community and relationship building is part of your best marketing strategy based on your personality type, Instagram is going to be a better use of your own time, and hiring out people like Jenny to handle Pinterest is the way to go
- If sales funnels and the technical aspect of things are part of your best marketing strategy, Pinterest is going to be where you should focus more energy
- Getting her first couple of clients within one month of launching Confetti Social
- Starting to coach other people to become social media managers about a year after going full time in her business
- Gaining clients within a Facebook group for bloggers, and beginning to grow her business through referrals from those clients
- Running two different Facebook groups to serve both arms of her audience and tailor her content and services better, which totally makes sense for her INFJ personality type
- Looking ahead at launching either a course or a membership site and launching a new brand called Uplevel Your Biz with her business bestie in 2019
Quote:
“Don’t try to do everything all at once”
