In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Taylor Bradford, Owner and Podcast host at Boss Girl Creative. Taylor blogs at TaylorBradford.com, hosts the Boss Girl Creative Podcast, and offers vintage event rentals for weddings at Sugar Creek Event Rentals. Learn how she is putting in the hard work of a multi-passionate entrepreneur with her long term dreams and goals in mind.
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Topics:
- Traveling full time for her day job as a contractor for four years
- Getting into a car accident which changed things up and required her to be at home
- Figuring out how to balance life and work, and where to fit her entrepreneurial endeavors in around it all
- Starting her blog while she was on the road for her job
- Writing the #BloggingEdumacation series on her blog to teach her audience what she was learning about blogging and social media
- Hearing her first podcast in 2014 and deciding it was a content medium she really wanted to pursue
- Buying a course on how to start a podcast, enrolling in B School from Marie Forleo, and working through Anne Somoilov’s Fearless Launching program to prepare to launch Boss Girl Creative in 2015
- Throwing an elaborate baby shower for a friend and starting Sugar Creek Event Rentals out of a love of vintage things and bringing a client’s vision to life using unique pieces
- Wanting to get her wedding event style into bridal magazines and websites, but getting shot down because they were looking for more “real life” over styled shoots
- Curating a team of vendors to offer elopement packages at a vastly reduced price than hiring each vendor individually
- Getting her first elopement package client in a surprise vow renewal ceremony, and now her work is being published at Green Wedding Shoes
- Having to put her blog on the back-burner for a long time as she works her day job, publishes weekly podcast episodes, builds her event rental business
- Realizing that this “holding pattern” with her blog allowed her to grow other facets of her businesses to a point where she can them come back to the blog even stronger than before
- Beginning to see where her three businesses and passions are starting to converge and become profitable enough for her to quit her day job
Quote:
“You have to know what your why is.”
