In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Jacq Fisch, Writer, Editor, and Writing Coach at JacquelineFisch.com. Jacq talks about how she’s approaching her second year in business by adding editing and coaching into the mix. Learn how she is trusting and following what feels good and easy to her in business to help her clients feel the same.
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Topics:
- Reflecting on her first full time year in business, the clients she’s had, and what it took to get here
- Realizing there was value in the editing and coaching side of her own copywriting business through coaching in Jenny Shih’s Make It Work Online program
- Seeing her clients grow in their writing and hit the mark through her coaching made her feel really good and easy
- Understanding that when she does things that feel good and easy for her, it becomes more valuable to her clients
- Asking this question at a retreat with Jenny Shih’s program participants: “It doesn’t feel hard. What am I doing wrong?”
- Jenny’s answer had a profound impact on the way she runs her business: “Don’t create struggle just because you see other people struggling.”
- Keeping her mind open to opportunity and possibility for what’s in store for the future of her business
- Knowing that what got her to where she is in year one of business isn’t what would propel her forward in year two of her business
- Joining a mastermind being the biggest and one of the best decisions she’s made in her business thus far
- Heading into her second year of business she has started valuing unplugging when possible, outsourcing some of her business tasks in a lean and deliberate way
- Giving some advice for unfussy writing: knowing your voice, how you feel about what you do, how your clients feel about what you do for them, and understanding the language their clients use
- Upcoming offerings include monthly online copywriting marathons which are a great way to get a lot of writing done through batching and get quick feedback
Quote:
“If it’s not your client’s words, it’s probably jargon”
