In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Samantha Boggess, Life and Business Coach at SamanthaBoggess.com. Samantha helps her clients through 1:1 coaching, helping them figure out what meaningful work looks like for them. Learn how she is empowering women to do what excites them, to clarify values and boundaries in their life and their businesses, and to get their own needs met without feeling guilty.
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Topics:
- Finding her way into accounting as a practical choice to raise her kids as a single mom
- Getting a wake-up call when her husband was in an auto accident to do meaningful work
- Realizing her calling was helping other women find what meaningful work looks like for them
- Not seeing herself as an expert, but knowing that she has a lot of contribute to women a couple of steps behind her
- Hiring a business coach early on to help her hone in on the business she really wanted to create
- Identifying her core values in life and business and building her brand based on those values
- Taking the pressure off of herself to close sales by focusing on genuine connection over everything else
- Marketing herself through sharing herself authentically in her content
- Focusing on 2 big offerings this year:
- A 90 minute clarity deep dive session to help her clients identify their core values and the actions associated with those values, as well as areas to work on that don’t embody those values
- A 12 week 1:1 program that incorporates the elements of the 90 minute session to create a holistic, whole-hearted approach that addresses life and business
- Talking about boundaries she’s set in her own life
- Giving permission to let go of the guilt you’re not responsible for
- Finding inspiration through being involved in communities that are positive and uplifting for her and other women
Quotes:
“There is no such thing as overnight success.”
“Be okay with the massive pivots that happen.”
