In this episode of the Marketing in Yoga Pants Podcast, Brit hangs out solo behind the mic, and answers your questions from the private Facebook group.
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Topics:
- Answering questions posed in the private Facebook group by members
Q1: What marketing foundations/plans and metric tracking should every business have in place?
- Have a marketing plan in place AND a metric tracking process in place so you can know where the needle is moving forward in your business
- Combining 3 tenets to create your marketing plan: You, Your Offering(s), Your Ideal Client
- Placing the starting point of your marketing strategy at You first, then Your Offering(s), and THEN your Ideal Client
- By doing this, you’re able to show up naturally and that’s #MarketingThatFeelsGood
- When you show up naturally, your ideal clients are more magnetized and attracted to you
- Examples of 4 people with different personality types, and what their naturally best and worst marketing strategies are
- Track the things that directly drive profit in your business
- Make time for tracking metrics each month and start to notice trends
Q2: How does Brit work her schedule?
- Adjusting her time incrementally to get into an A/B schedule
- On an A week, she does all of her calls, working IN her business
- On a B week, she does things to work ON her business and that gives her the space to think creatively and work on growth as a coach
- If the A/B schedule doesn’t feel like it will work for you, try batching your work first
- Use time this Summer to be playful and experiment what will work for you!
Q3: What to do when your Inner Critic + Impostor Syndrome pop up?
- Your Inner Critic shows her face when you’re pushing boundaries and upsetting the status quo
- She’s there to keep you from danger, which is necessary, but you have to recognize when to put her in the backseat
- You have the knowledge and experience that your Inner Critic does not have access to which means you are able to override her and move forward despite her
Quotes:
“You can do this, girlfriend. You totally can.”
