055 Flipping the Script with Brit Kolo + Joanna Platt

Now broadcasting the Marketing Personalities PodcastIn this episode of the Marketing in Yoga Pants Podcast, the script gets flipped as friend and past guest Joanna Platt interviews our host Brit Kolo. Brit is a Marketing Coach in addition to hosting this podcast and you can find her over at JAM Marketing Group. Listen as Brit answers questions on the other side of the mic about how she is running and growing her business in a way that feels good.

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  • Spending a lot of her time working ON her business vs IN her business
  • Identifying as a writer first and a coach second
  • Allowing content to give potential clients a first look at what working with her is like
  • Detailing her coaching process through her Deep Dive Sessions, Half Day Intensives, and 3 Month Packages
  • Handing out ‘permission slips’ to take the pressure off of content delivery from blog posts to Instagram stories
  • 16 Personalities type ENFJ/INFJ
  • Brit’s INFJ best marketing strategies includes longform content with more value than calls to action
  • Brit’s ENFJ best marketing strategies includes speaking/podcasting
  • Brit’s worst marketing strategies include high-stakes sales with no indoctrination and selling right off the bat like webinars and short launch cycles
  • Deciphering where to spend your energy learning
  • Breaking out of the “should” cycle to live her own life
  • Feeling very supported by intentionally building her team for the vision she has for her business in 2019
  • Spending Q1 experimenting with strategies and frameworks for her coaching programs
  • Sharing some of the mental load in her business with her amazing VA
  • Brit’s 2019 vision for 5-figure months doing #MarketingThatFeelsGood
  • Brit’s long term vision to build a company that is bigger than her and able to be positioned for sale


“Connect to who you truly are and what you truly believe in.”