In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Brittney Lynn, Founder and PR Expert at BrittneyLLynn.com. Brittney is a PR Strategist, working with her clients 1:1, through PR intensives. Learn how she is helping small business owners pitch themselves strategically.
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Topics:
- Graduating with a PR degree
- Starting her business managing social media accounts for clients
- Shifted into PR organically as her clients had more PR needs
- Getting her first social media management clients through a local meetup, picked strategically geared toward small business owners looking to learn about using social media
- Getting into the PR side of her business when a person in a Facebook group posted looking for help
- Growing the PR business through referrals and building relationships with her clients
- Doing research before pitching yourself to determine if who you’re pitching truly aligns with your goals, and make it personal
- Some advice for all the small business owners out there who do their own PR
- Using a pitch template to get over the fear of pitching yourself
- Working your way up to the big podcasts by pitching smaller ones first
- Finding a connection to the person you want to pitch to vs cold-pitching only
- Talking about her new PR Intensive service for business owners who need a customized crash course in PR, without a retainer fee
- Partnering with a freelance journalist to run webinars that teach people how to get started on their own PR
- Pitching as a way to sell yourself not just to media, but to potential clients as well
Quotes:
“Fail, and fail fast.”
