053 Marketing Strategically with Lauren Black

Now broadcasting the Marketing Personalities PodcastIn this episode of the Marketing in Yoga Pants Podcast, Brit interviews Lauren Black, Founder of Bosscation. Lauren is a graphic designer turned creative strategist , selling strategic planning guides to entrepreneurs. Learn how she is helping entrepreneurs deep dive into their businesses and gain clarity offline through her physical products.

Click here to listen on iTunes.


  • Recognizing her creative and entrepreneurial spirit at a young age
  • Getting her degree in Graphic Design
  • Pivoting into marketing design after college
  • Starting a side-hustle as a graphic designer with her mom
  • Leaving her day job to serve her clients full time
  • Coming up with the idea for Bosscation while taking her own time away to work ON her business
  • Getting her first client through a Facebook group
  • Growing her network through referrals from that first client
  • Pivoting into a new niche and realizing what she did and did not want out of her business
  • Running a live Beta session for Bosscation to make tweaks early on
  • Marketing through content very early on to launch Bosscation to a warm audience and become known for her strategy work
  • Sharing some ways to have a Bosscation
  • Finding inspiration through creation
  • Being challenged to create keeps her motivated, moving forward, and connected to her younger self


“I was following other people’s paths that looked shiny”

“I wish I had decided ahead of time what I wanted my business to look like in the future.”