052 Designing the Client Experience with Michaela Latavanha

Now broadcasting the Marketing Personalities PodcastIn this episode of the Marketing in Yoga Pants Podcast, Brit interviews Michaela Latavanha, Owner and Strategic Design Partner at Beachside Studio. Michaela is a Digital Strategist and Web Designer creating client-grabbing websites for coaches and service providers, working with 1:1 to create custom experiences for her clients. Learn how she is combining gorgeous design with client-focused strategy.

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  • Going to a marketing & advertising college to study visual communication
  • Working for a large agency after graduation, and hating it
  • Getting her SCUBA certification by trading design services
  • Using her new skills by working on a cruise ship in the Bahamas
  • Marrying her husband, moving to Brazil and doing some freelance design work
  • Learning how to stand out online to beat out her competition – Posting in Facebook groups to gain referrals
  • Starting Beachside Studio and starting to grow her team
  • Shaping her client’s experience by being a leader and providing an efficient, trustworthy process
  • Looking ahead into Q2, she is focusing on efficiency with qualifying new leads, then building relationships with them
  • Main goals for business in 2018 are growing her team, raising her prices to reflect the growth, and working on efficiency
  • Finding inspiration and replenishing her creative reserves by spending time on the beach
  • A reminder to always keep your ideal client in perspective when creating your website

052 Designing the Client Experience with Michaela Latavanha


“This is a journey.”

“I needed to find what success looked like for me.”

052 Designing the Client Experience with Michaela Latavanha