In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Michaela Latavanha, Owner and Strategic Design Partner at Beachside Studio. Michaela is a Digital Strategist and Web Designer creating client-grabbing websites for coaches and service providers, working with 1:1 to create custom experiences for her clients. Learn how she is combining gorgeous design with client-focused strategy.
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Topics:
- Going to a marketing & advertising college to study visual communication
- Working for a large agency after graduation, and hating it
- Getting her SCUBA certification by trading design services
- Using her new skills by working on a cruise ship in the Bahamas
- Marrying her husband, moving to Brazil and doing some freelance design work
- Learning how to stand out online to beat out her competition – Posting in Facebook groups to gain referrals
- Starting Beachside Studio and starting to grow her team
- Shaping her client’s experience by being a leader and providing an efficient, trustworthy process
- Looking ahead into Q2, she is focusing on efficiency with qualifying new leads, then building relationships with them
- Main goals for business in 2018 are growing her team, raising her prices to reflect the growth, and working on efficiency
- Finding inspiration and replenishing her creative reserves by spending time on the beach
- A reminder to always keep your ideal client in perspective when creating your website
Quotes:
“This is a journey.”
“I needed to find what success looked like for me.”
