044 Building a Community with Kyrsten Sherwood

Now broadcasting the Marketing Personalities PodcastIn this episode of the Marketing in Yoga Pants Podcast, Brit interviews Kyrsten Sherwood, Co-Founder of the Launch Brand Grow community and Copper Kettle Co. Kyrsten is focused on innovation, building community, and supporting business owners of all stages. Learn how she is helping Creatives to start and scale their passion-based businesses.

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  • Starting her first business for $30 selling jewelry and saw growth within 6 months
  • Founding Copper Kettle Co, a branding and web design business working 1:1 with clients
  • Pivoting to start Launch Brand Grow community to reach more business owners at all stages
  • Using Copper Kettle Co to help others realize entrepreneurship is a legitimate path to take
  • Hosting virtual summits led to starting the Launch Brand Grow community to cultivate the relationships created during the summits
  • Growing the Launch Brand Grow community through relationship marketing
  • Using brand ambassadors to market and lead within the community
  • Sharing her take on the direction of courses and conferences to be more relationship-based and focused
  • Finding inspiration through conversations about other people’s businesses
  • Spending 2017 as a digital nomad around the US with her husband/co-founder Kelly and their kids
  • Getting rid of physical clutter and finding it also helped clear her mental clutter


“Start your dang email list right now!”

“Give yourself grace and remember that you’re playing the long game.”