044 Building a Community with Kyrsten Sherwood

In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Kyrsten Sherwood, Co-Founder of the Launch Brand Grow community and Copper Kettle Co. Kyrsten is focused on innovation, building community, and supporting business owners of all stages. Learn how she is helping Creatives to start and scale their passion-based businesses.

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Topics:

Starting her first business for $30 selling jewelry and saw growth within 6 months
Founding Copper Kettle Co, a branding and web design business working 1:1 with clients
Pivoting to start Launch Brand Grow community to reach more business owners at all stages
Using Copper Kettle Co to help others realize entrepreneurship is a legitimate path to take
Hosting virtual summits led to starting the Launch Brand Grow community to cultivate the relationships created during the summits
Growing the Launch Brand Grow community through relationship marketing
Using brand ambassadors to market and lead within the community
Sharing her take on the direction of courses and conferences to be more relationship-based and focused
Finding inspiration through conversations about other people’s businesses
Spending 2017 as a digital nomad around the US with her husband/co-founder Kelly and their kids
Getting rid of physical clutter and finding it also helped clear her mental clutter