In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Krista Rae, Strategic WordPress Developer and Founder of KristaRae.co. Krista is a super savvy web developer with the strategy know-how to make a website actually work for your business. Learn how she is partnering with web designers so she can do the developer work she loves most.
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Topics:
- Partnering with web designers, as opposed to doing the design herself
- Diversifying her income with educational digital products and a co-owned WordPress theme shop
- Starting a blog because of frustrations at her corporate job – Realizing she could go out and do this on her own!
- Getting her first paying client on Pinterest by reaching out to a major influencer
- Adjusting her content to better speak to her ideal designer client
- Making her current clients super happy in order to get more clients
- Preparing her business for maternity leave
- Finding inspiration in quick wins
- Organizing her systems so should could outsource tasks to her team
Quotes:
“Talk to people.” – Krista Rae
