In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Ashley Beaudin, Founder of the Imperfect Boss Movement. Ashley is a heart-centered movement maker, doing work to make imperfect normal in our hyper-curated, picture-perfect Instagram world. Learn how she is building momentum with her Imperfect Boss campaigns and what she plans to do with this effort in the future.
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Topics:
- What is #TheImperfectBoss movement?
- The story behind Ashley’s interest in making imperfect normal
- How Ashley went from being a shy kid to finding her calling for activism in high school
- Having tried at least 5 businesses before finding #TheImperfectBoss
- Starting a movement through Twitter chats and a blog tour in 2015
- Revolutionizing the campaign through Instagram
- Connecting with major players in the industry to gain further traction
- Balancing the imperfect with the positive
- Leveraging the movement campaign with a call to action at the end
- Mobilizing people to do something great Scaling a movement like this into something even bigger
Quotes:
“If you feel a message inside of you, then you can be 1000% convinced that someone else needs it too.” – Ashley Beaudin
