In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Kate Quin, Founder and Virtual Assistant for Photographers at KateQuin.com. Kate is a savvy, skillful VA, specializing in assisting wedding photographers. Learn how she came to acquire this unique business and how she’s growing it into her own brand.
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Topics:
- Finding the need to serve wedding photographers specifically with her VA skills
- Always having that entrepreneurial pull
- How Kate acquired her business, as opposed to founded it – it’s an incredible story!
- What it’s like to take over someone else’s business
- Taking the foundations of the business and building upon it to make it her own
- Getting initial traction through the public coaching session on Jenna Kutcher’s The Goal Digger Podcast
- How being on Jenna’s podcast was great, but also troublesome
- Leveraging Instagram marketing to get next few clients
- Now leveraging referrals as her main source of new client inquiries
- Working with photographers who are also educators, which gets her name out to even more people
- Righting your business systems ship
- Offering editing services for photographers because it’s a huge need for her clients
Quotes:
“Have your systems in place so when things do take off, you’re ready.” – Kate Quin
