019 Grounding Business Decisions in What Your Customers Actually Need with Steph Crowder

Now broadcasting the Marketing Personalities PodcastIn this episode of the Marketing in Yoga Pants Podcast, Brit interviews Steph Crowder, Host of the Courage and Clarity Podcast and 1/3 of the team over at Fizzle.co. Steph is a passionate and courageous female voice in the world of indie entrepreneurship and having listened to her podcasts for years now, it was a total treat to interview her. Learn how Steph is lending a female perspective to the Fizzle brand, while making meaningful connections through her own podcast.

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  • What the heck is Fizzle? 😉
  • Being the “Den Mama” of a massive online community
  • Leaning into your ideas and curiosities within a team
  • Lending a strong female voice to the otherwise male-dominated team at Fizzle
  • Earning her high-level corporate role at Groupon
  • Moving from Groupon to career coaching to Fizzle (and willingly giving up 50% of her income to do so)
  • The motivator of “autonomy” and “ownership”
  • Finding the brilliant world of independent entrepreneurship
  • Why she started the Courage and Clarity podcast
  • Why and how she’s building her email list specifically for the Courage and Clarity podcast
  • Grounding her business decisions in what her customers and members truly, actually want Needs-based selling
  • Structuring a review and goal-setting process in your business
  • Breaking through stagnation and growing Fizzle through innovation


“If you understand needs, you don’t have to sell! There is no selling if you understand what people need and you’re able to give them a solution.”

“Everything is editable.”

“If you have some value to offer people, you don’t need all the bells and whistles… you just need to be a couple steps ahead of someone to hop on Skype and start helping people.”

“Helping people is enough. That is legit.” – Steph Crowder