In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Steph Crowder, Host of the Courage and Clarity Podcast and 1/3 of the team over at Fizzle.co. Steph is a passionate and courageous female voice in the world of indie entrepreneurship and having listened to her podcasts for years now, it was a total treat to interview her. Learn how Steph is lending a female perspective to the Fizzle brand, while making meaningful connections through her own podcast.
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Topics:
- What the heck is Fizzle? 😉
- Being the “Den Mama” of a massive online community
- Leaning into your ideas and curiosities within a team
- Lending a strong female voice to the otherwise male-dominated team at Fizzle
- Earning her high-level corporate role at Groupon
- Moving from Groupon to career coaching to Fizzle (and willingly giving up 50% of her income to do so)
- The motivator of “autonomy” and “ownership”
- Finding the brilliant world of independent entrepreneurship
- Why she started the Courage and Clarity podcast
- Why and how she’s building her email list specifically for the Courage and Clarity podcast
- Grounding her business decisions in what her customers and members truly, actually want Needs-based selling
- Structuring a review and goal-setting process in your business
- Breaking through stagnation and growing Fizzle through innovation
Quotes:
“If you understand needs, you don’t have to sell! There is no selling if you understand what people need and you’re able to give them a solution.”
“Everything is editable.”
“If you have some value to offer people, you don’t need all the bells and whistles… you just need to be a couple steps ahead of someone to hop on Skype and start helping people.”
“Helping people is enough. That is legit.” – Steph Crowder
