In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Jaclyn Patterson, Co-Founder of UnCo, a Canadian start-up setting out to simplify the female wardrobe while minimizing environmental impact. As UnCo is right in the nitty gritty phase of being a young start-up, we get a unique peak into the life of one of its ambitious, driven female co-founders. Learn how she Jaclyn is juggling life and business intentionally in this season.
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Topics:
- The hustle is real! Working a full-time job while co-founding and running a start-up
- How UnCo curates and styles your capsule wardrobe AND tackles the issue of obsessive consumption
- Collaborating with fashion brands, as opposed to designing their own clothing
- Being self-aware enough to know what she needs day to day
- How Jaclyn met Kim, the other co-founder of UnCo
- Validating their company through hand-picking stand-out BETA clients
- The difference between demographic and “psyche-graphic”
- Focusing on the client experience right now
- Then looking forward to obtaining angel investors
- Newsflash – capsule wardrobes don’t have to be bland!
- The dynamic between Jaclyn and Kim as business partners
Quotes:
“If you find the right person that shares your passion and ambition, you can really do great things.”
“The hustle is real!”
