In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Hannah Lewis, Founder of Behave London. Hannah is a behavioral science expert, applying her expertise to the Asset Management and Finance industries in the UK. Learn how she has pivoted several times throughout her life to build successful businesses and serve people every step of the way.
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Topics:
- Being an entrepreneur from the beginning
- Falling in love with the psychology of selling and creating a business around it
- Networking with fellow women in a male-dominated industry
- Creating your OWN networking group when one doesn’t exist yet
- Standing out in a “sea of sameness” and breaking out of tradition
- Connecting with people that GET IT
- Email marketing simply to stay top-of-mind
- Testing how men and women differ in how they respond to marketing messages
- Putting together courses about pricing for small businesses
- Outsourcing tasks so you can put energy into side projects, even when running a full-time business
- Building a scalable business on the side
- Perfection paralysis
- Recognizing where your heart and soul is in your business ventures
- Bringing your personality into your business
- Organizing and hosting a live event
Quotes:
“It doesn’t have to be finished. It doesn’t have to be final. You can dip your toe in the water and just try something.”
