In this episode of the Marketing in Yoga Pants Podcast, Brit interviews Laura Diaz, founder of KissMeCreative. Laura is a passionate branding expert, building her boutique branding agency, her team, and her profits, all while taking great care of her current clients. Learn how she left her corporate gig for something she loves and how she’s earned her success intentionally over the past few years.
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Topics:
- What is “boutique branding”
- Quitting your soul-sucking corporate job
- Making a living from your business, no matter what your revenue is
- Finding your perfect client and going all-in on them
- Knowing when to pivot, reiterate, and make changes
- How an email list CAN work for a service-based business
- Loving your clients so hard
- Looking ahead to hiring full-time employees
- Boomerang for GMail
- Controlling your own schedule – because you CAN #boundaries
- How setting boundaries is necessary in business
Quotes:
On writing emails to your list:
“No one’s going to buy from you if they don’t like you.”
“I would have saved myself a lot of heartache and a lot of work if I had learned to set boundaries 5 years ago.”
“I learned to not make what other people are dealing with a reflection of what I’m doing and who I am.”
